I had updated it in the previous redesign, but looking back it felt a bit too sterile and obviously computer designed. While the look is iconic, the wordmark itself, is rather sloppy.īecause I was already updating the bear head, it behooved me to update the wordmark as well. Theirs is particularly unique because it is a cursive script rather than block letters like most teams, creating a major part of their iconic look. However, as any college hockey fan knows, that's only half the story for the Black Bears.Īs with many teams, UMaine wears a wordmark on its chest rather than a logo. Also, the top of bears' noses tend to look lighter than the front due to sunlight, so this was a subtle way to add that as well.Ī few months back I showed you guys my update of UMaine's primary logo. I did originally go without, but the nose just felt like a flat shape.
There's something I just love about the negative space there.ģ) The white spot on the nose is there to add a subtle layer of depth and follows the lighting scheme. I did also try the right side connector, but a darker grey, and I just didn't like it. That was extremely important to me, because I wanted to create a natural update to the actual Maine logo, which features that light/dark split. I've been trying for literally half a decade, and the attachment is the only way I know how to avoid it.Ģ) The mouth connection on the right side completely interferes with the established shading and lighting of the rest of the logo. I figured I'd also address each of these suggestions, because I did attempt each behind the scenes originally and decided against them for various reasons.ġ) Removing the mouth connection on the left side ultimately returned me to the problem of the dreaded mustache that plagued my earlier versions of the logo. Remove the small white piece on the nose. I personally think the half-and-half doesn’t look good. (2) Have the mouth connect on both sides. (1) Removing the line connecting the mouth. That's pretty much all I've got, hit me up with that C+C! Also, if anyone has any work that demonstrates their improvement over time, please feel free to post it in this thread, I'd be more than willing to change the title and make it a community thread. This incorporated the color with the added benefit of keeping the tongue from being too distracting. Ultimately, I decided to simply make the tongue dark blue. While I did dabble in a more team color-centric design at all stages of my design process, it just felt wrong not having the bear be grey and black, since I wanted to keep the heart of the original design. Bears have small black eyes, and I finally figured out that the best way to do them was to simply place the irises on the black background.Īctual incorporation of both team colors. Incorporation of the lighter grey also made the logo look more like a black bear, whose snouts are light brown in real life. The snout and nose area is the biggest difference, with me dropping the 'stache look and designing a much more realistic nose. The logo actually looks like a bear, a much more realistic design compared to the previous two. Below is what fresh eyes and five years of learning and improving my skills came up with. Recently, I decided to take a brand new crack at it, similar to my redesign of a Northeastern logo I also did in 2014. The design process was a pretty interesting ride, starting with a pretty out there interpretation and ending nearly a year later with a logo I thought was pretty good, besides the eyes.Įventually I moved on to other designs, and began improving my craft at logo design relatively rapidly, but I never came back to this logo, being pretty satisfied with it for awhile. So, as noted before, I went about redesigning the logo. I've always loved the idea, and have plenty of nostalgia for the logo, but the execution fails big time.
Almost exactly five years ago, I was still relatively new to the world of designing non-soccer logos, and I decided to redesign the logo for my home state college hockey team, Maine Black Bears. Maine has a pretty awful primary logo that I for some reason list as one of my favorites.
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